TAC Campaign 20 year Anniversary retrospective montage Commercial Song Everybody Hurts by R.E.M.

On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303.

TAC Campaign: 20 year Anniversary retrospective montage Commercial (2009)
Song: Everybody Hurts by R.E.M.


Lyrics used in the commercial
When the day is long and the night, the night is yours alone,
When you're sure you've had enough of this life, well hang on
Don't let yourself go, 'cause everybody cries and everybody hurts sometimes

Sometimes everything is wrong Now it's time to sing along
When your day is night alone (hold on, hold on)
If you feel like letting go (hold on)
When you think you've had too much of this life, well hang on... ...

A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.

Music video by R.E.M. performing Everybody Hurts. (C) 2009 Warner Bros Records.

Song: Everybody Hurts by R.E.M.
Released: 15 April 1993 (From the album Automatic for the People)
Buy the song on Amazon here.

This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely. Learn more

UGA PSA Skylab B Commercial Song Oh My Heart by R.E.M.

New University of Georgia PSA tv spot created by the Bulldog Collective.

UGA(University of Georgia): PSA - Skylab B Commercial
Song: Oh My Heart by R.E.M.

We’ve all seen the university PSA tv spots that air during NCAA sporting events and let’s be honest, most of them are generic and forgettable. Rather than sitting on the sidelines and joining the vocal critics of the previous year’s spot, Skylab-B stepped in and assembled an All-Star team of Atlanta-based marketing and production alumni, calling themselves the Bulldog Collective, to create a new spot for 2011. In addition, out of love for the University and for the town of Athens, they graciously donated their time to the project.


Lyrics used in the commercial
This place needs me here to start
This place is the beat of my heart

Oh my heart
Oh my heart
oh my heart
Oh my heart
Oh my heart
oh my heart

Music video by R.E.M. performing Oh My Heart. Directed by Jem Cohen. (C) 2011 R.E.M..

Song: Oh My Heart by R.E.M.
Released: February 1, 2011 (From the album Collapse into Now)
Buy the song on Amazon here.

A sneak preview of the spot was leaked out via the new Facebook UGA Chapel Bell page and when users “liked” the page they unlocked the spot which is set to debut during the Chick-Fil-A Kickoff Classic between UGA and Boise State on September 3rd. Skylab-B also approached legendary Athens band R.E.M. and convinced them to allow the use of their song ‘Oh My Heart” from their new album Collapse Into Now in the new tv spot. Skylab-B and the Bulldog Collective hopes the new spot will not only make Bulldogs everywhere proud, but will also raise the bar for University PSA spots across the board. Learn more